The Portal Into People's Hearts

Use State-of-the-heart Technology Online And Offline To Turn Listeners Into Viral Advocates And Customers Into Raving Fans.

There Are No Rules, But You Break Them At Your Peril.

A German Shepherd Dog Could Walk In The Office With A Script In His Mouth, And If That Script Was Really Good, They'd Buy The Script.

Miss The Audience's Heart As A Filmmaker, And The Only Wallet That Gets Hit Will Be Your Own. That's Because The Heart Is Always The First Target In Story Telling.

The Seminal Elements Of What Makes A Story Great - Challenge, Struggle, Resolution - Are The Same Whether We're Talking About Story Content For A Movie Such As 'rain Man,' Or Telling A Purposeful Story To Forge New Business Relationships Or Conclude A Fruitful Transaction, Such As Acquiring An Nba Franchise.