The Person Who Fails The

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

Whining Isn't A Scalable Solution.

The Notion That I Do My Work Here, Now, Like This, Even When I Do Not Feel Like It, And Especially When I Do Not Feel Like It, Is Very Important. Because Lots And Lots Of People Are Creative When They Feel Like It, But You Are Only Going To Become A Professional If You Do It When You Don't Feel Like It. And That Emotional Waiver Is Why This Is Your Work And Not Your Hobby.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

We Are Too Focused On Avoiding Criticism And Not Enough On Making A Difference.