The Only [working] Ritual Is

I Start Work Around 8 A.m. And Usually Finish Around Noon. If There's More To Do, I Do It In The Late Afternoon, Although That Isn't Prime Time For Me.

The First Is That Good Writing Consists Of Mastering The Fundamentals (vocabulary, Grammar, The Elements Of Style) And Then Filling The Third Level Of Your Toolbox With The Right Instruments. The Second Is That While It Is Impossible To Make A Competent Writer Out Of A Bad Writer, And While Is Equally Impossible To Make A Great Writer Out Of A Good One, It Is Possible, With Lots Of Hard Work, Dedication, And Timely Help, To Make A Good Writer Out Of A Merely Competent One

Was There Ever A Trap To Match The Trap Of Love?

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

I Think We Rarely Recognize The Fifth Business In Our Lives At The Time Those People Are Changing Us.