The Only Thing Leaders Have

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.

The Challenge Is Simple: Quitting When You Hit The Dip Is A Bad Idea. If The Journey You Started Was Worth Doing, Then Quitting When You Hit The Dip Just Wastes The Time You’ve Already Invested. Quit In The Dip Often Enough And You’ll Find Yourself Becoming A Serial Quitter, Starting Many Things But Accomplishing Little. Simple: If You Can’t Make It Through The Dip, Don’t Start. If You Can Embrace That Simple Rule, You’ll Be A Lot Choosier About Which Journeys You Start.

Authenticy In Marketing Is Telling A Story People Want To Hear.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

This Notion That It Is Up To Each Person To Innovation In Some Way Flies In The Face Of The Industrial Age, But You Know What, The Industrial Age Is Over.