The Only Marketers Who Know

We All Have A Tendency To Use Research As A Drunkard Uses A Lamppost – For Support, Not For Illumination.

In Most Agencies, Account Executives Outnumber The Copywriters Two To One. If You Were A Dairy Farmer, Would You Employ Twice As Many Milkers As You Had Cows?

Most Headlines Are Set Too Big To Be Legible In The Magazines Or Newspaper. Never Approve A Layout Until You Have Seen It Pasted Into The Magazine Or Newspaper For Which It Was Destined. If You Pin Up The Layouts On A Bulletin Board And Appraise Them From Fifteen Feet, You Will Produce Posters.

If You Always Hire People Who Are Bigger Than You Are, We Shall Become A Company Of Giants

We Like People Who Are Honest. Honest In Argument, Honest With Clients, Honest With Suppliers, Honest With The Company - And Above All, Honest With Consumers.