The Noah Rule: Predicting Rain

The Greatest Enemies Of The Equity Investor Are Expenses And Emotions.

Don't Pass Up Something That's Attractive Today Because You Think You Will Find Something Way More Attractive Tomorrow.

In The Great Majority Of Cases We Simply Do Not Know Enough About The Industry Or Company To Come To Sensible Judgments-in That Situation We Pass.

If You Knew What Was Going To Happen In The Economy, You Still Wouldn't Necessarily Know What Was Going To Happen In The Stock Market.

It Is Easier To Rationalize Than It Is To Be Rational.