The More Story-appeal There Is

The Consumer Isn't A Moron; She Is Your Wife.

Make Sure You Have A Vice President In Charge Of Your Revolution, To Engender Ferment Among Your More Conventional Colleagues.

A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.

Good Copy Can't Be Written With Tongue In Cheek, Written Just For A Living. You've Got To Believe In The Product.

I Figure That My Staff Will Be Less Reluctant To Work Overtime If I Work Longer Hours Than They Do.