The Lean Startup Method Is

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

By The Time That Product Is Ready To Be Distributed Widely, It Will Already Have Established Customers.

The Only Person Who Can Put You Out Of Business, In The Early Days, Is Yourself.

Using The Lean Startup Approach, Companies Can Create Order Not Chaos By Providing Tools To Test A Vision Continuously.

Because Startups Often Accidentally Build Something Nobody Wants, It Doesn’t Matter Much If They Do It On Time And On Budget. The Goal Of A Startup Is To Figure Out The Right Thing To Build - The Thing Customers Want And Will Pay For - As Quickly As Possible.