The Job Is Not The

You Can Raise The Bar Or You Can Wait For Others To Raise It, But It's Getting Raised Regardless.

Here's The Fascinating Part, Call It The Golden Shoulder: We Have No Idea In Advance Who The Great Contributors Are Going To Be. We Know That There's A Huge Cohort Of People Struggling Outside The Boundaries Of The Curated, Selected Few, But We Don't Know Who They Are.

If Failure Is Not An Option, Then Neither Is Success.

If You've Got The Platform And The Ability To Make A Difference, Then This Goes Beyond 'should' And Reaches The Level Of 'must.' You Must Make A Difference Or You Squander The Opportunity. Wasting The Opportunity Both Degrades Your Own Ability To Contribute And, More Urgently, Takes Something Away From The Rest Of Us.

Once You Have Permission To Talk To Someone, Finding New Products Or Services For Them Is A Smart Way To Grow.