The Job Is Not The

If You Love Writing Or Making Music Or Blogging Or Any Sort Of Performing Art, Then Do It. Do It With Everything You've Got. Just Don't Plan On Using It As A Shortcut To Making A Living.

If You Have No Wish, How Can It Possibly Come True?

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

It's Not About You, It's About The Next Person. The Single Best Use Of A Business Book Is To Help Someone Else. Sharing What You Read, Handing The Book To A Person Who Needs It... Pushing Those Around You To Get In Sync And To Take Action-that's The Main Reason It's A Book, Not A Video Or A Seminar. A Book Is A Souvenir And A Container And A Motivator And An Easily Leveraged Tool. Hoarding Books Makes Them Worth Less, Not More.

Marketing Is The Art Of Seeing (and Then Creating) What Might Be Interesting To More Than Our Friends