The Idea That You Will

Because Cheating Is Easier When We Can Justify Our Behavior, People Often Cheat In Small Amounts: We Can Come Up With An Excuse For Stealing Post-it Notes, But It Is Much More Difficult To Come Up With An Excuse For Taking $10,000 From Petty Cash.

I Don't Think We Should Go Around Life And Being Miserable All The Time And Feel The Pain Of Paying. It's A Question Of What Categories We Want To Spend More On And What Categories We Want Feel That We Are Spending Too Much On And We Want To Cut Down.

But Because Human Being Tend To Focus On Short-term Benefits And Our Own Immediate Needs, Such Tragedies Of The Commons Occur Frequently .

Do You Know How Much Money You Would Save If You Changed Your Light Bulb To Compact Florescent Light Bubs? How Much Would You Save If You Decreased Your Temperature Of Your House In The Winter By One Degree, Or Increase It By One Degree? We Just Don't Know These Numbers, But I Think Displays Could Make It A Memorable Change In Terms Of Attention, And Also Help Us Translate It In Terms Of Concrete Ways On What You Can Get.

When It Comes To The Mental World, When We Design Things Like Health Care And Retirement And Stock Markets, We Somehow Forget The Idea That We Are Limited. I Think That If We Understood Our Cognitive Limitations In The Same Way That We Understand Our Physical Limitations … We Could Design A Better World.