The 10,000hr Rule Is A

...mediocre People Find Their Way Into Positions Of Authority...because When It Comes To Even The Most Important Positions, Our Selection Decisions Are A Good Deal Less Rational Than We Think.

The Goal Of Storytelling Should Be To Make Stories As Ubiquitous As Music.

Clear Writing Is Universal. People Talk About Writing Down To An Audience Or Writing Up To An Audience; I Think That's Nonsense. If You Write In A Way That Is Clear, Transparent, And Elegant, It Will Reach Everyone.

What Do We Tell Our Children? Haste Makes Waste. Look Before You Leap. Stop And Think. Don't Judge A Book By Its Cover. We Believe That We Are Always Better Off Gathering As Much Information As Possible And Spending As Much Time As Possible In Deliberation.

I Think Actually The Marketing Community Is Approaching A Crisis: There Are Just Too Many Messages Competing For Too Little Attention. That Is The Fundamental Problem.