The Holy Spirit Alone Can

It Is The Emergence Of Mass Media Which Makes Possible The Use Of Propaganda Techniques On A Societal Scale.

According To The International Institute For Environment And Development, The Annual Amount Spent Globally On Advertising Aimed At Increasing Consumption Topped $430 Billion In 1998.consumer Capitalism Is Dedicated To The Proposition That Production Is Good In Itself, No Matter What Is Produced. The Net Effect Is The Massive Production Of Absurd, Empty And Useless Items Which Are Nevertheless Utterly Serious Since We Earn Our Living From Them, And Dedicate Our Leisure Time To Them.

The Intellectual Who Wants To Do Her Work Properly Must Today Go Back To The Starting Point: The Woman Whom She Knows, And First Of All To Herself. It Is At That Level, And At No Other, That She Ought To Begin To Think About The World Situation.

Again I Want To Emphasize That The Study Of Propaganda Must Be Conducted Within The Context Of A Technological Society. Propaganda Is Called Upon To Solve Problems Created By Technology, To Play On Maladjustments, And To Integrate The Individual Into A Technological World.

Totalitarianism Extends To Whatever Touches It...psychological Technique, As It Operates In The Army Or In A Great Industrial Plant, Entails A Direct Action On The Family. It Involves A Psychological Adaptation Of Family Life To Military Or Industrial Methods, Supervision Of Family Life, And Training Family Life For Military Or Industrial Service. Technique Can Leave Nothing Untouched In A Civilization. Everything Is Its Concern. Technique, Which Is Destroying All Other Civilizations, Is More Than A Simple Mechanism: It's A Whole Civilization In Itself.