The Good Man Is He

The Triumph Of Advertising In The Culture Industry Is That Consumers Feel Compelled To Buy And Use Its Products Even Though They See Through Them.

The Individual Mirrors In His Individuation The Preordained Social Laws Of Exploitation, However Mediated.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

The Body's Habituation To Walking As Normal Stems From The Good Olddays. It Was The Bourgeois Form Of Locomotion: Physicaldemythologization, Free Of The Spell Of Hieratic Pacing, Rooflesswandering, Breathless Flight. Human Dignity Insisted On The Right Towalk, A Rhythm Not Extorted From The Body By Command Or Terror. Thewalk, The Stroll, Were Private Ways Of Passing Time, The Heritage Ofthe Feudal Promenade In The Nineteenth Century.

Philosophy That Satisfies Its Own Intention, And Does Not Childishly Skip Behind Its Own History And The Real One, Has Its Lifeblood In The Resistance Against The Common Practices Of Today And What They Serve, Against The Justification Of What Happens To Be The Case.