The First Goal Of The

The Modern Corporation Must Manufacture Not Only Goods But The Desire For The Goods It Manufactures.

There Are Times In Politics When You Must Be On The Right Side And Lose.

The Real Accomplishment Of Modern Science And Technology Consists In Taking Ordinary Men, Informing Them Narrowly And Deeply And Then, Through Appropriate Organization, Arranging To Have Their Knowledge Combined With That Of Other Specialized But Equally Ordinary Men. This Dispenses With The Need For Genius. The Resulting Performance, Though Less Inspiring, Is Far More Predictable.

Only Foolish People Are Completely Secure.

Oligopoly Is An Imperfect Monopoly. Like The Despotism Of The Dual Monarchy, It Is Saved Only By Its Incompetence.