The Final Test Of Greatness

Everything Must Degenerate Into Work If Anything Is To Happen.

The Most Critical Case In A Corporation, Especially A Big One, Is When Everything Goes Well, When You Have Accomplished Your Objectives. When The Temptation Is To Work Twice As Hard Instead Of Saying, "we Have Accomplished Our Objectives, We Have To Think Again."

Keep Your Eye On The Task, Not On Yourself. The Task Matters, And You Are A Servant

The Most Important Work Of The Executive Is To Identify The Changes That Have Already Happened. The Important Thing . . . Is To Exploit The Changes That Have Already Occurred And To Use Them As Opportunities.

Communication Always Makes Demands. It Always Demands That The Recipient Become Somebody, Do Something, Believe Something. It Always Appeals To Motivation.