The Decisions Of Our Past

Most Clients Expect Experience Design To Be A Discrete Activity, Solving All Their Problems With A Single Functional Specification Or A Single Research Study. It Must Be An Ongoing Effort, A Process Of Continually Learning About Users, Responding To Their Behaviors, And Evolving The Product Or Service.

I Love The Gray Area Between Right And Wrong.

The Bible Did Not Arrive By Fax From Heaven. The Bible Is The Product Of Man, My Dear. Not Of God. The Bible Did Not Fall Magically From The Clouds. Man Created It As A Historical Record Of Tumultuous Times, And It Has Evolved Through Countless Translations, Additions, And Revisions. History Has Never Had A Definitive Version Of The Book.

Skepticism Has Become A Virtue. Cynicism And Demand For Proof Has Become Enlightened Thought. Is It Any Wonder That Humans Now Feel More Depressed And Defeated Than They Have At Any Point In Human History?

It's Not About What You Tell The Reader, It's About What You Conceal.