The Days Of The 'intuitive'

As To The Idea That Advertising Motivates People, Remember The Edsel.

Shoes Are Real. Money Is An End Result.

Once The Facts Are Clear The Decisions Jump Out At You.

It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass.

Many Studies Of Research Scientists Have Shown That Achievement (at Least Below The Genius Level Of An Einstein, Bohr, Or A Planck) Depends Less On Ability In Doing Research Than On The Courage To Go After Opportunity.