The Creative Man With An

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

Our Job Is To Sell Our Clients' Merchandise... Not Ourselves. Our Job Is To Kill The Cleverness That Makes Us Shine Instead Of The Product. Our Job Is To Simplify, To Tear Away The Unrelated, To Pluck Out The Weeds That Are Smothering The Product Message.

A Principle Isn't A Principle Until It Costs You Something.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

There Is No Such Thing As A Good Or Bad Ad In Isolation. What Is Good At One Moment Is Bad At Another. Research Can Trap You Into The Past.