The Cost Of Quality Is

Quality Means Conformance To Requirements, Not Elegance.

Improving Quality Requires A Culture Change, Not Just A New Diet.

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.

Very Few Of The Great Leaders Ever Get Through Their Careers Without Failing, Sometimes Dramatically.

We Must Define Quality As Conformance To Specifications If We Are To Manage It.