The Company Without A Strategy

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

The Chief Strategist Of An Organization Has To Be The Leader - The Ceo.

Competitive Strategy Is About Being Different. It Means Deliberately Choosing A Different Set Of Activities To Deliver A Unique Mix Of Value.

Good Leaders Need A Positive Agenda, Not Just An Agenda Of Dealing With Crisis.

The Company Without A Strategy Is Willing To Try Anything.