The Brands That Will Thrive

In A Sense, When We Started Virgin Atlantic, I Was Trying To Create An Airline For Myself. If You Try To Build The Perfect Airline For Yourself, It Will Be Appreciated By Others.

It's Far More Difficult Being A Small-business Owner Starting A Business Than It Is For Me With Thousands Of People Working For Us And 400 Companies. Building A Business From Scratch Is 24 Hours, 7 Days A Week, Divorces, It's Difficult To Hold Your Family Life Together, It's Bloody Hard Work And Only One Word Really Matters - And That's Surviving.

In The Beginning It Was Just About The Business - Now It's About The Brand.

I Wanted To Be An Editor Or A Journalist, I Wasn't Really Interested In Being An Entrepreneur, But I Soon Found I Had To Become An Entrepreneur In Order To Keep My Magazine Going.

To Achieve Consistently Terrific Customer Service, You Must Hire Wonderful People Who Believe In Your Company's Goals, Habitually Do Better Than The Norm And Who Will Love Their Jobs; Make Sure That Their Ideas And Opinions Are Heard And Respected; Then Give Them The Freedom To Help And Solve Problems For Your Customers. Rather Than Providing Rules Or Scripts, You Should Ask Them To Treat The Customer As They Themselves Would Like To Be Treated - Which Is Surely The Highest Standard.