The Book Is First And

To Make A Bestseller, There Are More Customers Than Just Your Customers: Selling To The End-user Is Just One Piece Of The Puzzle. In My Case, I Needed To First Sell Myself To The Publisher To Get Marketing Support And National Retail Distribution.

The Most Important Actions Are Never Comfortable.

Creating Demand Is Hard. Filling Demand Is Easier. Don't Create A Product, Then Seek Someone To Sell It To. Find A Market - Define Your Customers - Then Find Or Develop A Product For Them.

A Recession Is Very Bad For Publicly Traded Companies, But It's The Best Time For Startups. When You Have Massive Layoffs, There's More Competition For Available Jobs, Which Means That An Entrepreneur Can Hire Freelancers At A Lower Cost.

Learn To Be Difficult When It Counts