The Big Win Is When

Marketing Is A Contest For People's Attention.

Dreamers Don't Have Special Genes. They Find Circumstances That Amplify Their Dreams.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

More Than Anything Else, I Think Prospects, Customers And Citizens Watch What You Do More Than They Listen To What You Say.

Sharing An Idea You Care About Is A Generous Way To Change Your World For The Better.