The Best Ideas Start As

But One Of The Things That Really Irritates Me In Products Is When I'm Aware Of Designers Wagging Their Tails In My Face.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

We Try To Solve Very Complicated Problems Without Letting People Know How Complicated The Problem Was.

We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.