The Aim Of Marketing Is

Yet There Is Nothing More Dangerous Than To Be Premature In Exploiting A Change In Perception.

An Effective Executive Builds On Strengths - Their Own Strengths, The Strengths Of Superiors, Colleagues, Subordinates, And On The Strength Of The Situation.

There Is A Point Of Complexity Beyond Which A Business Is No Longer Manageable.

Until We Can Manage Time, We Can Manage Nothing Else.

Innovation Requires Us To Systematically Identify Changes That Have Already Occurred In A Business - In Demographics, In Values, In Technology Or Science - And Then To Look At Them As Opportunities. It Also Requires Something That Is Most Difficult For Existing Companies To Do: To Abandon Rather Than Defend Yesterday.