That's Always Been My Test

Google Demotes Search Results That Don't Get Clicked On.

As A Print Journalist, If You Hear A Rumour You Try To Stand It Up And If You Can't, The Story Dies. With A Blog You Can Throw The Rumour Out There And Ask For Help. You Can Say: 'we Don't Know If This Is True Or Not.

It's Harder Now For Journalists To Do Stories About Billionaires, Like Peter Thiel, Without Having At The Back Of Their Minds The Fear That Maybe Somebody Deep-pocketed, You Know, With Limited Resources Is Going To Come After Us And Can My Organization Afford To Defend Me?

We Believe That The Best Web Content Optimization Strategy Is Something As Old As Journalism Itself: The Shocking Truth And The Authentic Opinion.

I Think People Are Sort Of Waking Up To It Now, How Probably The Biggest Change In Internet Media Isn't The Immediacy Of It, Or The Low Costs, But The Measurability. Which Is Actually Terrifying If You're A Traditional Journalist, And Used To Pushing What People Ought To Like, Or What You Think They Ought To Like.