Success Is Best When It

Anybody Can Leverage Celebrity For Profit.

We Are Not In The Coffee Business Serving People, We Are In The People Business Serving Coffee.

There Are Moments In Our Lives When We Summon The Courage To Make Choices That Go Against Reason, Against Common Sense And The Wise Counsel Of People We Trust. But We Lean Forward Nonetheless Because, Despite All Risks And Rational Argument, We Believe That The Path We Are Choosing Is Right And Best Thing To Do. We Refuse To Be Bystanders, Even If We Do Not Know Exactly Where Our Actions Will Lead.

I Was Working Probably At The Age Of 10, When I Had My First Paper Route. I Had Every Different Kind Of Job You Could Possibly Imagine As A Young Kid.

Starbucks Represents Something Beyond A Cup Of Coffee.