Strategy Is A Pattern In

Leadership, Like Swimming, Cannot Be Learned By Reading About It.

Strategy-making Is An Immensely Complex Process Involving The Most Sophisticated, Subtle, And At Times Subconscious Of Human Cognitive And Social Processes.

If You Ask Managers What They Do, They Will Most Likely Tell You That They Plan, Organise, Co-ordinate And Control. Then Watch What They Do. Don't Be Surprised If You Can't Relate What You See To Those Four Words.

No Generalizing Beyond The Data, No Theory. No Theory, No Insight. And If No Insight, Why Do Research.

The Real Challenge In Crafting Strategy Lies In Detecting Subtle Discontinuities That May Undermine A Business In The Future. And For That There Is No Technique, No Program, Just A Sharp Mind In Touch With The Situation.