Stop Advertising And Start Innovating.

Marketing That Works Is Marketing That People Choose To Notice.

There Is No Other Way To Change Your Physical Reality But By Changing Your Thoughts.

The Self Has No Boundaries Except Those It Accepts Out Of Ignorance

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.

When You Fall In Love With The System, You Lose The Ability To Grow.