Stop Advertising And Start Innovating.

The Only Purpose Of Starting Is To Finish, And While The Projects We Do Are Never Really Finished, They Must Ship.

More Time On The Problem Isn't The Way. More Guts Is. When You Expose Yourself To The Opportunities That Scare You, You Create Something Scarce, Something Others Won't Do.

Rather Than Simply Interrupting A Television Show With A Commercial Or Barging Into The Consumer’s Life With An Unannounced Phone Call Or Letter, Tomorrow’s Marketer Will First Try To Gain The Consumer’s Consent To Participate In The Selling Process.

If You Become So Frightened Of Realities That Are Not Your Own, If You Take Upon Yourselves Tragedies That Do Not Exist In Your Reality, In Your Moment, Then You Weaken Your Position And Weaken The Position, Of Those You Think You Are Helping. You Look About You And You See Only Hopelessness And Helplessness. You Organize Your Reality According To The Tragedies Of The Newspapers!

Organize Your Reality According To Your Strength; Organize Your Reality According To Your Playfulness; According To Your Dreams; According To Your Joy; According To Your Hopes - And Then You Can Help Those Who Organize Their Reality According To Their Fears.