Someone Can Always Do Your

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

More Than Anything Else, I Think Prospects, Customers And Citizens Watch What You Do More Than They Listen To What You Say.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.

It's Easy To Pretend Expertise When There's No Data To Contradict You.

Anyone Who Says Failure Is Not An Option Has Also Ruled Out Innovation.