Since We Live In An

Objectives Are Not Commands; They Are Commitments.

Tomorrow Everybody - Or Practically Everybody - Will Have Had The Education Of The Upper Class Of Yesterday, And Will Expect Equivalent Opportunities. That Is Why We Face The Problem Of Making Every Kind Of Job Meaningful And Capable Of Satisfying Every Educated Man.

It’s Up To You To Carve Out Your Place, To Know When To Change Course, And To Keep Yourself Engaged And Productive During A Work Life That May Span Some 50 Years.

Business Has Only Two Basic Functions - Marketing And Innovation.

"the Area In Which The Executive First Encounters The Challenge Of Strength Is In Staffing. The Effective Executive Fills Positions And Promotes On The Basis Of What A Man Can Do. He Does Not Make Staffing Decisions To Minimize Weaknesses But To Maximize Strength."