Running Should Be Free, Man.

We Are The Biggest Sissies In The Jungle. Every Other Animal Is Stronger Than We Are - They Have Fangs, They Have Claws, They Have Nimbleness, They Have Speed. We Think Usain Bolt Is Fast - Usain Bolt Can Get His Ass Kicked By A Squirrel.

Faced With The Almost Inescapable Conclusion That It Had Been Selling Lemons, Nike Shifted Into Make-lemonade Mode. Jeff Pisciotta Became Head Of A Top-secret And Seemingly Impossible Project: Finding A Way To Make A Buck Off A Naked Foot.

Only Recently Have We Come Up With The Technology To Turn Lazing Around Into A Way Of Life. We've Taken Our Sinewy, Durable, Hunter-gatherer Bodies And Plunked Them Into An Artificial World Of Leisure.

He Was Onto Something. Something Huge. It Wasn't Just How To Run; It Was How To Live, The Essence Of Who We Are As A Species And What We're Meant To Be.

For Nearly 2 Million Years, Our Ancestors Survived And Thrived And Spread Across The Planet Because They Could Run Other Mammals Into Heat Exhaustion.