Reality Tv Is Anything But.

Success Is Made Of 99% Failure.

I've Fought Court Battles Over My Inventions Before.

I Imported The First Mac Into England In 1984; You Know, The Beige Box. I Imported What I Think Were The First Four That Came Into England. I Never Opened The Instruction Manual. That Was The Best Thing About It.

Far Too Few Designers Put Any Thought Into Usability, Ending Up With A Great Product That's Completely Inaccessible.

We’re Taught To Do Things The Right Way. But If You Want To Discover Something That Other People Haven’t, You Need To Do Things The Wrong Way. Initiate A Failure By Doing Something That’s Very Silly, Unthinkable, Naughty, Dangerous. Watching Why That Fails Can Take You On A Completely Different Path. It’s Exciting, Actually. To Me, Solving Problems Is A Bit Like A Drug. You’re On It, And You Can’t Get Off.