Reality Is Negotiable.

Work Is An Activity That Is Financially-driven Or One That You'd Like To Do Less Of.

Do Not Expect Work To Fill A Void That Non-work Relationships And Activities Should Work Is Not All Of Life. Your Co-workers Shouldn't Be Your Only Friends. Schedule Life And Defend It Just As You Would An Important Business Meeting. Never Tell Yourself "i'll Just Get It Done This Weekend."

I Always Point People To The Article '1,000 True Fans' By Kevin Kelly. If You Choose Your Thousand Ideal Customers Or Readers Properly And Find The Single Author Blog That Targets That Audience, You Never Have To Do Any More Marketing. You're Done. That Is A Lesson That Very Few Product Developers And Marketers Have Learned, And It's Unfortunate.

I Discourage Passive Skepticism, Which Is The Armchair Variety Where People Sit Back And Criticize Without Ever Subjecting Their Theories Or Themselves To Real Field Testing.

Lacking An External Focus, The Mind Turns Inward On Itself And Creates Problems To Solve, Even If The Problems Are Undefined Or Unimportant. If You Find A Focus, An Ambitious Goal That Seems Impossible And Forces You To Grow, These Doubts Disappear.