Real Estate Is The Key

There'll Always Be Serendipity Involved In Discovery.

One Of The Things That Gets Me Up In The Morning Is Knowing That Customer Expectations Are Always Rising, And I Find That Very Exciting.

One Of The Huge Mistakes People Make Is That They Try To Force An Interest On Themselves. You Don't Choose Your Passions; Your Passions Choose You.

There Are Two Kinds Of Companies, Those That Work To Try To Charge More And Those That Work To Charge Less. We Will Be The Second.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.