Purpose Must Be Deliberately Conceived

One Of The Factors That Make Great Companies So Great Is That They Have Processes That Allow Them To Solve Difficult Problems Again And Again. These Processes Have Developed Over Time As Teams Have Successfully Wrestled With A Certain Type Of Challenge. Eventually, People Begin To Say, "this Is Just How We Do Something Around Here." The Problem Develops When That Team Then Has To Solve A Very Different Set Of Challenges. The Processes That Are Such Strengths Can Be Crushing Liabilities.

The Mistake Managers Often Make Is Defining Their Industry Too Narrowly. Digital's Market Share In The Minicomputer Market Stayed Very Robust Even As It Fell Off The Cliff. Disruption Seems To Come Out Of Nowhere, But If You Know What To Look For, You Can Spot Important Developments Well Before The Market Does.

The Biggest Mistake Is An Over-reliance On Data. Managers Will Say If There Are No Data They Can Take No Action. However, Data Only Exist About The Past. By The Time Data Become Conclusive, It Is Too Late To Take Actions Based On Those Conclusions.

Disruption Is, At Its Core, A Really Powerful Idea, But Everyone Hijacks The Idea To Do Whatever They Want Now.

Because We Employ No Professional Preachers, It Means That Every Sermon Or Lesson In Church Is Given By A Regular Member - Women And Men, Children And Grandparents.