Purpose Must Be Deliberately Conceived

In My First Career I Had Founded My Own Company, With A Group Of Mit Professors, Before Coming To Harvard To Finish My Doctorate, And So I Had A Deep Respect For The Brains, Talent, And Dedication Of Managers. That Made It Hard For Me To Believe The Attributions In The Business Press That Stupid Management Was To Blame. So I Looked Elsewhere For An Explanation.

In A Large Successful Company Where Your Power Base As Ceo Isn't All That Secure, It's Hard For A Ceo To Pursue A Truly Disruptive Strategy.

I Don't View It As Mystic. I Believe That God Is Our Father. He Created Us. He Is Powerful Because He Knows Everything. Therefore Everything I Learn That Is True Makes Me More Like My Father In Heaven. When Science Seems To Contradict Religion, Then One, The Other, Or Both Are Wrong, Or Incomplete. Truth Is Not Incompatible With Itself. When I Benefit From Science It's Actually Not Correct For Me To Say It Resulted From Science And Not From God. They Work In Concert.

Innovation Almost Always Is Not Successful The First Time Out. You Try Something And It Doesn't Work And It Takes Confidence To Say We Haven't Failed Yet. Ultimately You Become Commercially Successful.

Businesses Want To Think In Terms Of Categories. Consumers Want Us To Think In Terms Of Their Needs.