Producing Major Change In An

Without Credible Communication, And A Lot Of It, The Hearts And Minds Of Others Are Never Captured.

Motivation And Inspiration Energize People, Not By Pushing Them In The Right Direction As Control Mechanisms Do But By Satisfying Basic Human Needs For Achievement, A Sense Of Belonging, Recognition, Self-esteem, A Feeling Of Control Over One's Life, And The Ability To Live Up To One's Ideals. Such Feelings Touch Us Deeply And Elicit A Powerful Response.

In Terms Of Getting People To Experiment More And Take More Risk, There Are At Least Three Things That Immediately Come To My Mind. Number One, Of Course, Is Role-modeling It Yourself. Number Two Is When People Take Intelligent, Smart Risks And Yet It Doesn't Work Out, Not Shooting Them. And Number Three, Being Honest With Yourself. If The Culture You Have Is Radically Different From An Experiment And Take-risk Culture, Then You Have A Big Change You Going To Have To Make—and No Little Gimmicks Are Going To Do It For You.

Producing Major Change In An Organization Is Not Just About Signing Up One Charismatic Leader. You Need A Group - A Team - To Be Able To Drive The Change. One Person, Even A Terrific Charismatic Leader, Is Never Strong Enough To Make All This Happen.

Outsiders Have The Intuitive Ability To Continually View Problems In Fresh Ways And To Identify Ineffective Practices And Traditions.