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The Barrier To Change Is Not Too Little Caring; It Is Too Much Complexity. To Turn Caring Into Action, We Need To See A Problem, See A Solution, And See The Impact. But Complexity Blocks All Three Steps.

That's The Part Where The Governments Have A Unique Role, And Then When It Progresses Well Enough, Then Existing Companies Or New Startup Companies Should Take It. In The $3 Trillion A Year Energy Market, The Rewards Will Be Quite Fantastic.

In Business, The Idea Of Measuring What You Are Doing, Picking The Measurements That Count Like Customer Satisfaction And Performance... You Thrive On That.

Measles Will Always Show You If Someone Isn't Doing A Good Job On Vaccinations. Kids Will Start Dying Of Measles.

Software Suppliers Are Trying To Make Their Software Packages More 'user-friendly'... Their Best Approach So Far Has Been To Take All The Old Brochures And Stamp The Words 'user-friendly' On The Cover.