Part Of Being Creative Is

What Makes Things Memorable Is That They Are Meaningful, Significant, Colorful.

When We First Hear [a] Word, We Start Putting These Associational Hooks Into It That Make It Easier To Fish It Back Out At Some Later Date.

To Attain The Rank Of Grand Master Of Memory, You Must Be Able To Perform Three Seemingly Superhuman Feats. You Have To Memorize 1,000 Digits In Under An Hour, The Precise Order Of 10 Shuffled Decks Of Playing Cards In The Same Amount Of Time, And One Shuffled Deck In Less Than Two Minutes. There Are 36 Grand Masters Of Memory In The World.

All Across Africa, The Pacific And The Americas, We Find Cultures That Didn't Know About Mouth Kissing Until Their First Contact With European Explorers. And The Attraction Was Not Always Immediately Apparent. Most Considered The Act Of Exchanging Saliva Revolting.

As Bad As We Are At Remembering Names And Phone Numbers And Word-for-word Instructions From Our Colleagues, We Have Really Exceptional Visual And Spatial Memories.