Packaging Can Be Theater, It

Ad Campaigns Are Necessary For Competition. But Good Pr Educates People; That's All It Is.

I'd Like The People Teaching My Kids To Be Good Enough That They Could Get A Job At The Company I Work For, Making A Hundred Thousand Dollars A Year. Why Should They Work At A School For Thirty-five To Forty Thousand Dollars If They Could Get A Job Here At A Hundred Thousand Dollars A Year?

In Most Cases, Strengths And Weaknesses Are Two Sides Of The Same Coin. A Strength In One Situation Is A Weakness In Another, Yet Often The Person Can't Switch Gears. It's A Very Subtle Thing To Talk About Strengths And Weaknesses Because Almost Always They're The Same Thing.

I Got Very Interested In People Who Had Discovered Something More Significant Than ... Intellectual, Abstract Understanding.

That's What Walt Disney Did, And Hewlett And Packard, And The People Who Built Intel. They Created A Company To Last, Not Just To Make Money. That's What I Want Apple To Be.