Our Permanent Address Is Tommorrow.

The Content Or Time-clothing Of Any Medium Or Culture Is The Preceding Medium Or Culture.

Tv Acting Is So Extremely Intimate, Because Of The Peculiar Involvement Of The Viewer With The Completion Or "closing" Of The Tv Image, That The Actor Must Achieve A Great Degree Of Spontaneous Casualness That Would Be Irrelevant In Movie And Lost On The Stage. For The Audience Participates In The Inner Life Of The Tv Actor As Fully As In The Outer Life Of The Movie Star. Technically, Tv Tends To Be A Close-up Medium. The Close-up That In The Movie Is Used For Shock Is, On Tv, A Quite Casual Thing.

The Fall Or Scrapping Of A Cultural World Puts Us All Into The Same Archetypal Cesspool, Engendering Nostalgia For Earlier Conditions.

In Television, Images Are Projected At You. You Are The Screen. The Images Wrap Around You. You Are The Vanishing Point.

Typographic Man Can Express But Is Helpless To Read The Configurations Of Print Technology.