Our Job As Marketers And

The Thing Is, The Future Happens. Every Single Day, Like It Or Not. Sure, Tomorrow Is Risky, Frightening And In Some Way Represents One Step Closer To The End. But It Also Brings With It The Possibility Of Better And The Chance To Do Something That Matters.

The Mirror We Hold Up To The Person Next To Us Is One Of The Most Important Pictures She Will Ever See.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.