Organizations Exist To Serve. Period.

The Best Leaders... Almost Without Exception And At Every Level, Are Master Users Of Stories And Symbols.

Screw-ups Are The Mark Of Excellence.

We Must Reject All Notions Of 'reform' That Serve Up More Of The Same: More Testing, More 'standards', More Uniformity, More Conformity, More Bureaucracy.

Communication Is Everyone's Panacea For Everything.

The Most Important And Visible Outcropping Of The Action Bias In Excellent Companies Is Their Willingness To Try Things Out, To Experiment. If You Wait Until You Believe You Are Safe, Sure To Be Without Occasional Foolish Feelings, You've Most Likely Waited Too Long.