One Thing About Which Fish

Typographic Man Can Express But Is Helpless To Read The Configurations Of Print Technology.

Every Innovation Scraps Its Immediate Predecessor And Retrieves Still Older Figures – It Causes Floods Of Antiques Or Nostalgic Art Forms And Stimulates The Search For Museum Pieces.

Ideally, Advertising Aims At The Goal Of A Programmed Harmony Among All Human Impulses And Aspirations And Endeavors. Using Handicraft Methods, It Stretches Out Toward The Ultimate Electronic Goal Of A Collective Consciousness.

Sentimentality, Like Pornography, Is Fragmented Emotion; A Natural Consequence Of A High Visual Gradient In Any Culture.

Persons Grouped Around A Fire Or Candle For Warmth Or Light Are Less Able To Pursue Independent Thoughts, Or Even Tasks, Than People Supplied With Electric Light. In The Same Way, The Social And Educational Patterns Latent In Automation Are Those Of Self-employment And Artistic Autonomy.