One Study Found That People

The Experiencing Self Lives Its Life Continuously. It Has Moments Of Experience, One After The Other.

Survival Prospects Are Poor For An Animal That Is Not Suspicious Of Novelty.

Researchers Who Studied A Thousand Dutch Vacationers Concluded That By Far The Greatest Amount Of Happiness Extracted From The Vacation Is Derived From The Anticipation Period.

People Tend To Assess The Relative Importance Of Issues By The Ease With Which They Are Retrieved From Memory—and This Is Largely Determined By The Extent Of Coverage In The Media. Frequently Mentioned Topics Populate The Mind Even As Others Slip Away From Awareness. In Turn, What The Media Choose To Report Corresponds To Their View Of What Is Currently On The Public’s Mind. It Is No Accident That Authoritarian Regimes Exert Substantial Pressure On Independent Media. Because Public Interest Is Most Easily Aroused By Dramatic Events And By Celebrities, Media Feeding Frenzies Are Common

Facts That Challenge Basic Assumptions-and Thereby Threaten People's Livelihood And Self-esteem-are Simply Not Absorbed. The Mind Does Not Digest Them.