One Acts Decisively Only In

Men Don't Like To Step Abruptly Out Of The Security Of Familiar Experience; They Need A Bridge To Cross From Their Own Experience To A New Way. A Revolutionary Organizer Must Shake Up The Prevailing Patterns Of Their Lives - Agitate, Create Disenchantment And Discontent With The Current Values, To Produce, If Not A Passion For Change, At Least A Passive, Affirmative, Non-challenging Climate.

If People Don't Think They Have The Power To Solve Their Problems, They Won't Even Think About How To Solve Them.

Many Of The Lower Middle Class Are Members Of Labor Unions, Churches, Bowling Clubs, Fraternal, Service, And Nationality Organizations. They Are Organizations And People That Must Be Worked With As One Would Work With Any Other Part Of Our Populations - With Respect, Understanding, And Sympathy.

Change Means Movement. Movement Means Friction. Only In The Frictionless Vacuum Of A Nonexistent Abstract World Can Movement Or Change Occur Without That Abrasive Friction Of Conflict.

Pick The Target, Freeze It, Personalize It, And Polarize It. Cut Off The Support Network And Isolate The Target From Sympathy. Go After People And Not Institutions; People Hurt Faster Than Institutions. (this Is Cruel, But Very Effective. Direct, Personalized Criticism And Ridicule Works.)