Nobody Wants To Buy Sour

Creativity Is People Who Care Enough To Keep Thinking About Something Until They Find The Simplest Way To Do It.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

You Are More Powerful Than You Think.

Those Who Try To Achieve Success Without Hard Work Ultimately Deceive Themselves-or Worse-deceive Others.

Our Whole Goal In Life Is To Give You Something You Didn’t Know You Wanted And Then Once You Get It, You Can’t Imagine Your Life Without It… And You Can Count On Apple Doing That.