No One Learns As Much

People Who Need Certainty Are Unlikely To Make Good Entrepreneurs.

Marketing Is The Distinguishing, Unique Function Of The Business.

Every Success Creates New Opportunities. So Does Every Failure.

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

Production Is Not The Application Of Tools To Materials, But Logic To Work.