No One Has Characterized Market

Think Of The Design Process As Involving First The Generation Of Alternatives And Then The Testing Of These Alternatives Against A Whole Array Of Requirements And Restraints.

The Situation Has Provided A Cue; This Cue Has Given The Expert Access To Information Stored In Memory, And The Information Provides The Answer. Intuition Is Nothing More And Nothing Less Than Recognition.

Creativity Is No Less Challenging Or Exciting When The Mystery Is Stripped From The Creative Process. The Most Beautiful Flowers Grow Under Careful Cultivation From Common Soil.

Solving A Problem Simply Means Representing It So As To Make The Solution Transparent.

What Information Consumes Is Rather Obvious: It Consumes The Attention Of Its Recipients. Hence A Wealth Of Information Creates A Poverty Of Attention, And A Need To Allocate That Attention Efficiently Among The Overabundance Of Information Sources That Might Consume It.