No Niche Is Too Small

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

Art Is The Act Of Doing Work That Matters While Dancing With The Voice In Your Head That Screams For You To Stop.

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

What You Do For A Living Is Not Be Creative, What You Do For A Living Is Ship.

Catering To The Passionate Is Exactly What You Should Do.